Indlela yokubeka iwebhusayithi ye-e-commerce

Iiwebhusayithi zorhwebo lwe-intanethi ziyiIiwebhusayithi ezithengisa iimveliso okanye iinkonzo ngokuthe ngqo kumaqonga azo.。
Ngokungafaniyo neeblogi okanye iiwebhusayithi zenkampani, eyona njongo yayo iphambili yile:Vumela ukuthenga nokuthengiselana kwi-intanethi。

1) Okokuqala, masicacise lo mbono: iwebhusayithi ye-e-commerce ayisiyondawo nje “apho kufakwa khona ii-odolo”, kodwa yinkqubo epheleleyo yentengiselwano.

Abaqalayo abaninzi bacinga ukuba iwebhusayithi ye-e-commerce yiphepha nje lewebhu eline-bhaskiti yokuthenga kunye nendlela yokuhlawula.
Enyanisweni, iiwebhusayithi ze-e-commerce zenza inkqubo epheleleyo:

• Inxalenye engaphambiliYenza abasebenzisi baqonde, bathembe, kwaye babe nokuzimisela ukuthenga (amaphepha, umxholo, uphononongo, inkonzo yabathengi)
• Iqonga eliphakathi: ikuvumela ukuba ulawule (iimveliso, isitokhwe, amaxabiso, iintengiso ezikhethekileyo, ubulungu, idatha)
• Inxalenye engabonakaliyoQinisekisa ukuba iiodolo zinokuzalisekiswa (ulungiselelo lweentlawulo, ulawulo lomngcipheko, ugcino-mpahla, ulungiselelo lwezothutho, ukubuyiswa nokutshintshwa kweempahla, ukuthotyelwa kwerhafu)
• UkukhulaYenza ukuba ufunyanwe (i-SEO, intengiso, imidiya yoluntu, i-imeyile, umxholo)
• UkuthotyelwaUkuqinisekisa ukuba uhlala ngaphakathi kwemida esemthethweni neyeplatifomu (imfihlo, ii-cookies, ukhuseleko lweentlawulo)

Ukuba ugxila nje “ekukwazini ukuthatha iiodolo”, oza kuphelela nayo yivenkilana encinci engahlali xesha lide;
Ukuba wakha “inkqubo yokurhweba”, into oyifumanayo lishishini elinakho ukukhula okudityanisiweyo kwexesha elide.

2) Undoqo wokubekwa kwewebhusayithi yorhwebo lwe-intanethi: Awuthengisi “iimveliso”; uthengisa “iziphumo zomntu othile”.”

Ukubekwa kwendawo asisibhengezo, kodwa lukhetho olunokwenziwa:

Ithengiselwa oobani (abaphulaphuli ekujoliswe kubo) → Zeziphi iingxaki zemeko esombululayo (iimeko zokusetyenziswa) → Kutheni sikukhetha wena (ubungqina bokwahluka) → Ungathenga Njani Ngokungenazinkathazo (Ukuguqulwa NokuGqityezelwa Kwe-odolo)

Ungayisebenzisa ngqo le thempleyithi yokubeka (isebenza kwihlabathi jikelele, ichazwe ngokucacileyo):

Itemplate yomgca omnye yokuzibeka kwi-e-commerce:

Sinikezela nge[product category/solution] kubo [target audience], sibanceda bafikelele ku[specific outcome] kwi[usage scenario], ngelixa siqinisekisa uxolo olukhulu lwengqondo nge[evidence: quality/reviews/certification/guarantee/delivery].

Umzekelo (ungatshintsha iziqwengana):

• Sinikezela ngeekhithi zekhempu ezilula zabantu abasaqalayo, ezenza ukuphumla kweempelaveki kube lula kwaye kukhuseleke ngakumbi. Okunikezelwayo kwethu kuquka izifundo zevidiyo, iwaranti yonyaka omnye, kunye nomgaqo-nkqubo wokubuyisela okukhawulezayo, ukunciphisa iindleko zokuzama.
• Sinikezela ngezixhobo ezilungiselelwe ukukhulula umzimba zabasebenzi abasebenza bekude, sibanceda ukuba banciphise ukudinwa ngexesha lokuhlala ixesha elide. Sakha ukuthembeka ngophononongo lokwenyani, iinkcukacha ezicacisiweyo, kunye novavanyo lweentsuku ezingama-30 olunokubuyiswa.

3) Okokuqala, khetha imodeli yakho ye-e-commerce: Iimodeli ezahlukeneyo zimisela isakhiwo sewebhusayithi yakho, umxholo, ulungiselelo lweempahla kunye nokuthengisa.

Iimodeli ezi-6 zeewebhusayithi ze-e-commerce ezixhaphakileyo (ezisebenza kwihlabathi jikelele):

A. DTC (Ngqo Kumthengi)

Uthengisela abathengi ngqo, iwebhusayithi esemthethweni isebenza njengeqonga lakho eliphambili.
IinzuzoUkuqokelelwa kwexabiso lophawu, imida yenzuzo iyonke elawulekayo, kunye nobunini bedatha yabasebenzisi zihlala zize zakho.
UmngeniUkufumana abathengi kufuneka kwenziwe ngaphakathi enkampanini, kugxininiswe kakhulu kumxholo nokwakha ukuthembana.

B. Ukukhetha iimveliso / Ivenkile Jikelele

Uthengisa iibrendi/iindidi ezininzi, uxhomekeke kukhetho lweemveliso nokucwangciswa komxholo.
IinzuzoUkusungulwa kweemveliso ezintsha ngokukhawuleza, nokuguquguquka okukhulu
UmngeniUkwahluka ngempumelelo kunzima, kufuna “ingqiqo yokukhetha iimveliso + inkqubo yomxholo”.”

C. Iimveliso Zedijithali

Iincwadi ze-elektroniki, izifundo, iitemplates, iilayisensi zesoftware, njl.
IinzuzoAkukho lwazi lwezothutho lufunekayo, uhanjiso olukhawulezayo
UmngeniIimpahla zobuqhophololo, inkonzo yasemva kokuthengisa, nemigaqo yokubuyiselwa kwemali kufuneka zichazwe ngokucacileyo.

D. Imodeli yobhaliso

Ukuhanjiswa kwenyanga/kwikota (iibhokisi zobuhle, iimbotyi zekofu, izinto ezisetyenziswayo, njl.njl.).
IinzuzoUkuhamba kwemali okuzinzileyo kunye ne-LTV (iXabiso lobomi bonke) ephezulu
UmngeniUkugcinwa, iinkqubo zokurhoxisa, kunye nenkonzo yabathengi kufuneka zimi kakuhle.

E. Ukwenza ngokweemfuno/Ukuveliswa ngokwe-odolo

Uveliso luqala emva kokuba umthengi efake iodolo.
IinzuzoUxinzelelo oluphantsi lwempahla
UmngeniAmaxesha okuhanjiswa kweempahla kunye nonxibelelwano lwasemva kokuthengisa zibangela iindleko eziphezulu.

F. Ukuthengisa ngobuninzi phakathi kwamashishini

Ukuze kuthengwe izinto zenkampani.
Iinzuzo:Ixabiso eliphakathi eliphezulu lentengiselwano
UmngeniIcaphulo-maxabiso, imiqathango yokuhlawula, amaxwebhu erhafu, kunye neendlela zokubonisa amaxabiso ezibonakala xa ungenile, zinzima ngakumbi.

4) Ngobani abasebenzisi behlabathi jikelele: Iindidi ezine zabantu ekujoliswe kubo ezixhaphakileyo kwi-e-commerce (noko bakucingayo)

Xa abasebenzisi betyelela iwebhusayithi yorhwebo lwe-intanethi, badla ngokwenza izigqibo ngokusekelwe kwezi ntlobo zine zemibuzo:

1) Okwenzeka ngokungacingi

“Kubonakala kuthembisa, kodwa ndingayithenga ngoku nangoku? Ingaba kukho umngcipheko wokukhohliswa?”
Kufuneka unikeze: Umtsalane onamandla wokubonakala, iingongoma zentengiso ezitsalayo, iziqinisekiso eziqinileyo, kunye nokulungiswa kweentlawulo ngokungenamagingxi.

2) Okuthelekisayo

“Ndithelekisa iinketho ezintathu. Yintoni eyenza eyakho ibe yeyona iluncedo?”
Kufuneka unikezele: iinkcukacha zobuchwepheshe, iinkcazelo zokuthelekisa, uvavanyo, izifundo zemeko, kunye nemigaqo-nkqubo yokubuyisa/yokutshintshisa.

3) Egxile kuphando

“Andikakuqondi okwangoku, ngoko ke ndifuna ukufunda kuqala. Ukuthenga into engeyiyo kungaba kukuchitha imali.”
Kufuneka unikeze: izikhokelo, i-FAQ, iingcebiso zokuthenga, kunye nezifundo ezisekelwe kwiimeko (i-SEO esekelwe kumxholo ifunwa kakhulu)

4) Uhlobo lokuthenga okuphindaphindiweyo

“Sendikhe ndathenga ngaphambili – ingaba ingakhawuleza kwaye ingabi nzima kangako?”
Uza kubonelela: Ngobulungu, Isibhaliso, Iioda ezikhawulezayo, Iportal yasemva kokuthengisa, Iingcebiso kunye neepakethe

Undoqo wokuzibeka: Yeyiphi iqela labantu olibeka phambili ekulikhonzeni?
Iqela ngalinye labantu lineemfuno ezahluke ngokupheleleyo malunga nesakhiwo sekhasi lasekhaya, umxholo wephepha lemveliso, kunye nezicwangciso zentengiso.

5) Ivela phi “yokwahluka” kwamawebhusayithi orhwebo lwe-intanethi? (10 zamaqhinga asebenzayo kwihlabathi jikelele okwahluka)

Iimpazamo eziqhelekileyo ezenziwa ngabaqalayo: ukutsho nje ukuba “umgangatho wethu ugqwesile, amaxabiso ethu aphantsi, kwaye inkonzo yethu ibalasele”.
Ezi zonke zibanzi kakhulu. Ukuwahluka kufuneka kubonakale kwaye kuqondakale.

Ungakhetha enye okanye ezimbini kwezi zikhokelo zilandelayo njengezona zinto zakho ziphambili ezikwahlulayo:

1. Izisombululo ezicacileyo zemeko(Asithengisi iimveliso, kodwa sithengisa “iiphakheji zezisombululo”)
2. Umxholo wobungcali onamandla ngakumbi(Isikhokelo sangaphambi kokuthenga: izikhokelo/uphononongo/izifundo)
3. Ubungqina obuthembeke ngakumbi(Uqinisekiso oluvela kwinkampani yangaphandle, iingxelo zovavanyo, izifundo zemeko zabasebenzisi bokwenyani)
4. Amava okuziswa aphuculweyo(Uthunyelwa okukhawulezayo, ulungiselelo olucacileyo, ukubuyiselwa nokutshintshwa okulula)
5. Inkxaso ephuculweyo yasemva kokuthengisa(Ixesha lovavanyo, iwaranti eyandisiweyo, ukutshintshiselana)
6. Indlela engcono yokukhetha iimveliso(Ukuthengisa kuphela ii-SKU ekungekho buni bungaphosakaliyo kubantu abatsha)
7. Ukwenzelwa umntu ngamnye ngakumbi(Iingcebiso, Ukudityaniswa, Ukwenza ngokweemfuno)
8. Iindleko eziphantsi zokwenza izigqibo(Iinkcukacha ezicacileyo, isixhobo sokuthelekisa, FAQ igqityiwe)
9. Isidima esomeleleyo soluntu(Umxholo owenziwe ngabasebenzisi, imiboniso yabathengi, ii-KOLs/imidiya)
10. Isakhiwo esiphuculweyo samaxabiso(Yonga imali ngokubhalisa, izaphulelo zokudibanisa zinika ixabiso elingcono, amaxabiso acacileyo)

6) Uyilo Olusisiseko Lweenkcukacha lwamaWebhusayithi e-E-commerce: Isicwangciso-siza Esiqhelekileyo“

Iisayithi ze-e-commerce azikho zoyika nto ngaphezu kwamaphepha axineneyo apho abasebenzisi bengakwazi ukuzimanya.
Isakhiwo esilungele abaqalayo siqhele ukuba:

Ukuhamba phezulu (Isihloko)

• Venkile / Udidi
• Okutsha okufikileyo
• Eyona ithengiswayo
• Isaphulelo
• Isikhokelo/Ibhlog
• Malunga nathi
• Uncedo (Ulawulo lwezinto/Ukubuyiselwa nokutshintshwa/FAQ)
• Khangela, I-akhawunti, Inqwelo yokuthenga

Amaphepha Abalulekileyo

1. Iphepha lasekhayaIngxelo yokubekwa + Ingeniso yodidi + Ubungqina bothembeko + Umthengisi opholileyo/Omsandul' ukufika + Iinkcukacha zeqinisekiso
2. Iphepha ledidiIsishwankathelo sokuhluza, sokucwangcisa, kunye neendlela eziphambili zokuthengisa
3. Iphepha leenkcukacha zemveliso: Umongo Woguquko
4. Ibhasikithi yokuthengaAmaxabiso acacileyo neendleko zokuhanjiswa, iikhowudi zezaphulelo, izalathisi zokuthembeka
5. HlawulaOkulula, kokona kulungile.
6. Imibuzo ngeOda neNqaku
7. Umgaqo-nkqubo Wembuyekezo Notshintshiselwano

Kuyacetyiswa kakhulu (ingakumbi kwimisebenzi yehlabathi jikelele)

• Isikhokelo Sobungakanani/Iinkcukacha
• Uphononongo nemiboniso yabathengi
• FAQ(Ukunciphisa uxinzelelo kwinkonzo yabathengi, ukuphucula amazinga okuguqulwa)
• Unxibelelwano nenkxaso
• Iinkcukacha-manani zeelwimi ezininzi nemali eyahlukeneyo

7) Indlela Yokuyila Iphepha Lasekhaya Le-e-commerce Elingabuyi Negalelo: Ifomula Yesikrini Sokuqala Ukuze Umsebenzisi Qonde Ngoko Nangoko

Isikrini sokuqala sephepha lasekhaya kufuneka sijongane nezinto ezintathu eziphambili:

1. Uthengisa ntoni?(Iyaqondakala ngesivakalisi esinye)
2. Ifanele bani?(Abaphulaphuli ekujoliswe kubo/imeko)
3. Kutheni ndingakuthemba?(Ubungqina/Isiqinisekiso)
   Emva koko, nika umyalelo ocacileyo wokuba bathathe amanyathelo:

• Thenga ngoku
• Jonga ezithengiswe kakhulu
• Isikhokelo Sabasaqalayo Sokuthenga

Musa ukufaka amaqhosha amahlanu kwiskrini sokuqala; abasebenzisi baya kuba nokuthandabuza ngakumbi.

8) Iphepha leenkcukacha zemveliso (PDP) lisisiseko sokuthengisa nge-intanethi: iphepha elinye eliphendula ngokucacileyo umbuzo othi “thenga okanye ungathengi”.”

Inyaniso esisiseko kurhwebo lwe-intanethi lwehlabathi jikelele: ukuba amaphepha akho eemveliso akakho kumgangatho ofanelekileyo, kwanolona lwelo lukhulu lwabatyeleli luza kulahleka.

Iimodyuli eziyimfuneko kumaphepha eemveliso (Ukulandelelana okucetyiswayo)

1. IsihlokoMfutshane kwaye ucacile (uphawu + imodeli/uphawu oluyintloko)
2. Amaxabiso neeNikezeloIngaba irhafu ifakiwe? Ingaba ukuthunyelwa simahla? Ingaba ikhona ixabiso lokubhalisa?
3. Iingongoma eziphambili zokuthengisa (izinto ezi-3–5)Bhala ngeziphumo, hayi ngamagama achazayo angenanto.
4. Imifanekiso/IividiyoUmfanekiso wendawo + Umfanekiso weenkcukacha + Umfanekiso wemilinganiselo/wothelekiso
5. Iinkcukacha zobuchwephesheIzinto, imilinganiselo, ubunzima, ukungqinelana (okukhona zifana ngakumbi ngokwemigangatho, kokukhona kungcono)
6. Iinkcukacha ZokuhanjiswaIndawo yokuthunyelwa, uqikelelo lokufika, umgaqo-nkqubo wokubuyisa nokutshintshisa
7. Uphononongo nemibuzo neempenduloUphononongo Oluyinyani, Imibuzo Ebuzwa Rhoqo
8. Intembeko noqinisekisoIwaranti, isatifikethi, ukhuseleko lokuhlawula, ixesha lokusabela lenkonzo yabathengi
9. Iindibaniselwano neengcebisoIimveliso ezidityanisiweyo, ezinxulumeneyo, ezihlala zithengwa kunye
10. FAQSusa zonke iimpikiswano ngaxeshanye.

9) Inyaniso nge-SEO ye-e-commerce: ayikho malunga “nokubhala amanqaku amaninzi”, kodwa endaweni yoko “ngedatha yemveliso + isakhiwo sephepha + ukungqinelana kwenjongo”.”

Uphendlo lukaGoogle Olumiselweyo Esi sikhokelo sinika iindlela ezilungileyo kakhulu ze-SEO ye-e-commerce, ngenjongo engundoqo yokwenza iiwebhusayithi ze-e-commerce zifuneke lula kwaye ziqondeke lula kwiziphumo zokukhangela.
Kwi-e-commerce, undoqo we-SEO awuyonto imilingo; uqukunjelwa kwizinto ezintathu:

1. Iphepha lingakhwelwa kwaye liqondwe.(Isakhiwo sobuchwepheshe, ukwahlulwa okucacileyo, amakhonkco angaphakathi alungelelaniswe kakuhle)
2. Ulwazi lwemveliso lunokuqinisekiswa.(Ukungaguquguquki kwamaxabiso, amanqanaba estoko, uphononongo, njl.)
3. Ukufanisa injongo yomsebenzisi(Yintoni ekufuneka ithengwe, ukhetha njani, kuthelekiswe ntoni)

Iindidi Ezine Zeenjongo Kumagama Angundoqo Oorhwebo Bekhompyutha (Ezisebenza Kwihlabathi Jikelele)

1. Urhwebo lwasemkhenkceni: thenga / ixabiso / isaphulelo / ukuthunyelwa simahla
2. Uhlobo lwempahlaIgama lemveliso, imodeli, iinkcukacha zobuchwepheshe, umbala, imilinganiselo
3. OkuthelekisayoUthelekiso, Olungileyo, Owona Uphambili, Uphononongo
4. Esisekelwe kwiingxaki: indlela yokukhetha, isikhokelo sobungakanani, indlela yokusebenzisa

Isakhiwo somxholo wewebhusayithi yakho kufuneka siquke ezi ntlobo zine zenjongo:

• Amaphepha eNkalo/eMveliso: Ukuququzelela iintengiselwano kunye neenjongo zemveliso
• Uphononongo/Uthelekiso/Izikhokelo ezijongene nenjongo yokuthelekisa nokusombulula iingxaki

10) Idatha eCwangcisiweyo neDatha yeMveliso: Ukwenza iinjini zokukhangela zikwazi “ukuqonda into oyithengisayo”

UGoogle utsho ngokucacileyoUkuze unike ii-injini zokukhangela ulwazi oluthe vetshe ngeemveliso, ungayisebenzisa Idatha Eyakhiweyo YemvelisoUngakwazi nokufaka Imithombo yedatha yeZiko loRhweboUkusebenzisa zombini kunye kwandisa amathuba eempembelelo ezifanelekileyo kwaye kunceda iGoogle iqonde kwaye iqinisekise idatha ngokuchaneke ngakumbi.
Ukongeza, uGoogle ukwabonelelaIdatha eyakhiweyo yorhwebo lwe-intanethiIsikhokelo esizinikeleyo esicacisa iintlobo nemisebenzi yedatha eyahlukeneyo eyakhiweyo yorhwebo lwe-intanethi.
Ukongeza, kukho icandelo le “ludweliso lwamashishini/imiboniso yeemveliso”. Uluhlu lweMerchant lwedatha eyakhiweyoInkcazelo: Isetyenziselwa ukufumana iifomathi zokubonisa iimveliso ezibukekayo ngakumbi kwiziphumo zokukhangela.

Kwabaqalayo, khumbulani le nto inye:

Amaphepha emveliso akabhalelwanga abafundi abantu bodwa; kufuneka enzeke kwakhona iinjini zokukhangela “ooomatshini”.
Umatshini ufuna iinkcukacha eziqhelekileyo: igama, ixabiso, imali, isitokhwe, uluhlu, iindleko zokuhambisa, njl.

11) Iintlawulo noKhuseleko: I-e-commerce yehlabathi jikelele ayinakuzidlula i-PCI DSS kunye noKhuseleko lweDatha yeNtlawulo.

Ukuba uqhuba, ugcina okanye uthumela idatha yamakhadi okuhlawula, kufuneka uthathe ukhuseleko lweentlawulo nzulu.
IBhunga leMigangatho yoKhuseleko lwe-PCI I-PCI DSS sisiseko seemfuno zobuchwepheshe nezokusebenza esenzelwe ukukhusela idatha yeakhawunti yentlawulo, ukuphucula ukhuseleko lwedatha yekhadi lentlawulo, nokukhuthaza amanyathelo okhuseleko afanayo kwihlabathi jikelele.

Elona cebiso libalulekileyo kwabaqalayo yile:

• Nanini na kunokwenzeka, sebenzisa iindlela zentlawulo ezamkelweyo zabantu besithathu kunye neenkqubo zokuhlawula ezixhaswayo.(Ukutyikitya ukulungiswa kwedatha ebuthathaka kubaboneleli abaneenkqubo zokuthotyelwa kwemigaqo ezikhulileyo)
• Iwebhusayithi yakho isafuneka ijongane nalezi zinto zilandelayo: HTTPS, ukhuseleko olusisiseko, ukhuselo kuhlaselo lokufakwa, ukhuselo kwii-scripts eziyingozi, kunye nolawulo lwezimvume lwe-backend, njl.

Akunyanzelekanga ukuba ube yingcali kwezokhuseleko kwasekuqaleni, kodwa jonga ukhuseleko lweentlawulo njengenxalenye ebalulekileyo yokuthembeka kophawu lwakho.

12) Ubumfihlo neeCookie: Xa ujolise kwiimarike zehlabathi jikelele, imigaqo-nkqubo ye-EU ifuna ingqwalasela ekhethekileyo.

Ukuba ujolise kubasebenzisi abakwiManyano yaseYurophu, imithetho elawula ii-cookies kunye nobumfihlo be-intanethi iza kuchaphazela indlela osebenzisa ngayo i-analytics, intengiso, kunye neetekhnoloji zokulandelela. IsiThathu esisemthethweni se-EU “IYurophu yakho”Eli phepha lichaza imithetho yobumfihlo kwi-intanethi kwaye lahlula ukuba zeziphi iicookies ezifuna imvume nezingayifuniyo.

Kwi-e-commerce, ezona ndawo zisebenzisekayo zokuphumeza zezi:

• Iicookies ezingeyomfuneko (ezinjengokulandelela iintengiso kunye nohlalutyo oluthile) zifuna imvume yomsebenzisi phambi kokuba zivunyelwe.
• Okufunekayo: Umgaqo-nkqubo Wokugcinwa Kwemfihlo, Umgaqo-nkqubo Weekuki/Ulawulo Lwezinto Ozikhethayo, kunye nokuvezwa ngokucacileyo kwezixhobo zomntu wesithathu.

(Oku asikokuthobela imigaqo nje kuphela; kukwabandakanya ukuthemba kwabasebenzisi kunye nezinga lokuguqulwa.)

13) Uququzelelo, ukubuyiswa nokutshintshwa, iirhafu nemirhumo: “Imingeni yokwenene” kwe-e-commerce yehlabathi ayikho kwicala labathengi.

Abaqalayo abaninzi bachitha amandla abo kwizihloko nakwamaphepha, kodwa into egqibezela isidima sesona sisigama sesidima:

• Isantya sokuthunyelwa nokuqikeleleka
• Iintlawulo zokuthumela ezicacileyo (akukho zimanga-manga zikruqulayo xa uhlawula)
• Inkqubo ecacileyo yokubuyisa nokutshintshisa enezindleko ezilawulekayo
• Iirhafu nemirhumo yomda ichazwe ngokucacileyo

Iqhinga lokuLula izinto eziNtsonkothileyo laBaqalayo

• Qala ngelizwe okanye ngommandla omnye kuqala (ukuqinisekisa ukuba inkqubo yokuhanjiswa ihamba kakuhle)
• Inani le-SKU kufuneka ekuqaleni ligcinwe liphantsi (izinto ezili-10 ukuya kwezingama-30 kulula ukuzilawula)
• Umgaqo-nkqubo wokubuyisa nokutshintshisa kufuneka uchazwe ngokucacileyo (kuphephe amagama angacacanga afana no “kuxhomekeke kwiimeko”).
• Iindawo zokufikelela kwinkonzo yabathengi kufuneka zibonakale ngokucacileyo (i-imeyile/ifomu/incoko).

14) Ukuphuculwa kwezinga lokuguqulwa (CVR): Ziphinde zibe phi ezona “funnel drop-offs” zixhaphakileyo kwi-e-commerce?

Ifaneli yokuguqula kwe-e-commerce ilula:

Ngena → Jonga → Yongeza ebhasikitini → Qhubela kwi-checkout → Hlawula → Intengiselwano igqityiwe → Phinda uthenge

Iingxaki eziqhelekileyo kakhulu kubaqalayo (ngokulandelelana kokubaluleka):

1. Ulwazi lwephepha lemveliso alwanelanga.(Andinakuze ndiyithenge)
2. Iintlawulo zokuthumela/zerhafu azicacanga.(Ndiqonde ukuba ibixabisa kangakanani xa bendihlawula)
3. Inkqubo yokuhlawula inamanyathelo amaninzi kakhulu.Ukuba kuyakukhathaza, hamba nje.
4. Ukunqongophala kothembeko(Akukho zophononongo, akukho ziqinisekiso)
5. Indlela yokuhlawula ayixhaswanga(Iindlela zentlawulo eziqhelekileyo kulo mmandla azikho)
6. Amava eselula abuthathaka(Amaqhosha amancinci, ukulayisha kucothayo)

Ulandelelwano lwakho olucetyiswayo lokuphucula lolu:

Iphepha lemveliso → Iphepha lokuhlawula → Iindleko zokuhanjiswa nemigaqo-nkqubo → Intengiso

15) Isicwangciso-qhinga soMxholo we-E-commerce: Guqula “abathengi abangathandiyo” babe “ngabathengi abathandayo”, kwaye uguqule “izithengo zexesha elinye” zibe “zizithengo eziphindaphindwayo”.”

Umxholo we-e-commerce ayikokubhala iiblogi nje kuphela; iyinxalenye yenkqubo yokuthengisa:

A) Imfundo yangaphambi kokuthenga (ukunyusa izinga lokuguqulwa)

• Isikhokelo Sokuthenga
• Isikhokelo Sobungakanani/Iinkcukacha
• Uphononongo lokuthelekisa (A vs B)
• Iimpahla Zokuqala Neengcebiso Zokuzihombisa

B) Amava emva kokuthenga (ukukhuthaza ukuthenga kwakhona)

• Isikhokelo Somsebenzisi
• Ulondolozo neNkonzo
• Ukusombulula Iingxaki Eziqhelekileyo
• Izixhobo ezicetyiswayo nezisetyenziswayo

C) Umxholo we-brand (ukomeleza ukuthemba)

• Ibali leBrendi (kodwa yigcine imfutshane kwaye iyinyani)
• Inkqubo Yokwenziwa/Ulawulo Lomgangatho
• Amabali Omsebenzisi kunye noMxholo woLuntu

16) Iiplatfomu vs. Iisayithi ezizimeleyo: Indawo yewebhusayithi yakho ikwamisela nokuba kufuneka udwelise kwiiplatfomu ngaxeshanye na.“

Iindlela eziqhelekileyo zorhwebo lwe-intanethi lwehlabathi jikelele zezi:

• Indawo yentengiso: Fumana ukukhula okukhawulezayo kwe-traffic, kodwa ujongane nemithetho elinganiselweyo kunye nobunini obungaphelelanga bedatha yakho.
• Ukuthengisela Abathengi Ngokuthe Ngqo (DTC)Kulawuleka ngakumbi kwaye kunamandla okwakha uphawu kunye ne-asethi zomsebenzisi, kodwa ukufumana abathengi kufuneka kwenziwe ngokuzimeleyo.

Umdibaniso oqhelekileyo “ozinzile ngakumbi” wabaqalayo ngulo:

Ukuqinisekiswa kokuthengiswa kwi-platform + iwebhusayithi eyakhiwe ngokwakho yokwakha uphawu nokukhuthaza ukuthenga kwakhona
Gcina abasebenzisi ngomxholo, ubulungu, iintlawulo zokubhalisa, kunye namava emva kokuthengisa kwiwebhusayithi yakho oyakhele ngokwakho.

17) Isicwangciso-sikhokelo sokuphunyezwa seentsuku eziyi-30/60/90: Ukususela ekubekeni indawo ukuya ekuphehleleleni nasekukhuleni

Ngezantsi kukho iseti yeendlela ezithambekele kwindlela ye-“minimum viable”; ungazicwangcisa ngokuthe ngqo.

0–30 iintsuku: Ukubekwa kunye neVenkile encinci eNokwenzeka

• Qinisekisa imowudi (DTC/idijithali/ubhaliso...) kunye nokubekwa kumgca omnye
• Khetha i-SKU ezisisiseko ezili-10 ukuya kwezingama-30 (ezimbalwa kodwa ezingcono)
• Isakhiwo sephepha: Ikhasi lasekhaya, Iindidi, Amaphepha emveliso, Isingxobo sokuthenga, Ukuhlawula, Ukuhanjiswa/Ukubuyiswa, Umgaqo-nkqubo wobumfihlo
• Qinisekisa ukuba amaphepha emveliso “akulungele ukuthengwa kwaye athembekile”
• Qala ngokwenza izinto ezintlanu zomxholo wangaphambi kokuthenga: isikhokelo sokuthenga / FAQ / uthelekiso / isikhokelo sobungakanani

(Ukuba usebenzisa Shopify Kwiiplatfomu ezimiselweyo ezinje, izikhokelo ezisemthethweni zikwabonelela ngendlela yenyathelo nenyathelo “yokuvula ivenkile ukusuka ekuqaleni”, zigxininisa ukubaluleka kokulandela inkqubo yokwakha ivenkile yakho, ukudwelisa iimveliso, ukuhlengahlengisa iindlela zokuhlawula, nokulungiselela ukuthunyelwa kweempahla.

Iintsuku eziyi-31–60: Ukuphucula iinguqulelo nokungaguquguquki kwedatha

• Uvavanyo oluphuculweyo kunye ne-Q&A (nokuba ekuqaleni kusetyenziswa “Imibuzo Ebuzwa Rhoqo”)
• Phucula ukuboniswa kweendleko zokuthumela/ixesha lokuhambisa (kucacisiwe kwangaphambili)
• Qinisekisa ukungaguquguquki phakathi kwedatha ecwangcisiweyo nedatha yemveliso (ixabiso, amanqanaba estoko, uphononongo)
• Qalisa iintengiselwano ze-imeyile kunye nokubuyiselwa kwenkumba emisiweyo.
• Yenza izinto ezili-10 zomxholo ezigubungela i-long tail: uthelekiso/uphononongo/izikhokelo zendlela yokwenza.

Iintsuku ezingama-61 ukuya kwezingama-90: Ukukhula nokuphinda uthenge

• Ukusungula iibundle neepakethe (ukunyusa ixabiso eliqhelekileyo lentengiselwano)
• Ubhaliso/Ubulungu lweVavanyo (Ukukhuthaza ukuthenga okuphindaphindiweyo)
• Ukwandiswa ngokwengingqi: Iimali ezininzi/iilwimi ezininzi (apho kufanelekile)
• UkukamaUbumfihlo neeCookie Ulawulo (ingakumbi xa kubandakanywa abasebenzisi be-EU)
• Yimisela inkqubo yokuhlaziya umxholo kunye nokuphinda uhlele amaphepha emveliso (uphononongo lwenyanga lwamagama okhangelo adumileyo, izizathu zokubuyiswa kwemveliso, kunye nemibuzo yenkonzo yabathengi)

18) Iimpazamo ezili-15 eziqhelekileyo zokubeka izinto kwiisayithi ze-e-commerce

1. Yonke into iyathengiswa (akukho mxholo ucacileyo)
2. Gxila kuphela kwiimpawu zemveliso, hayi “kuziphumo zeemeko”.”
3. Iphepha lemveliso alinazo iinkcukacha ezibalulekileyo (abasebenzisi bayathandabuza ukuthenga)
4. Iintlawulo eziphezulu zokuthumela/zerhafu zivela kuphela xa uhlawula (izinga lokuguqulwa liyawa kakhulu)
5. Umgaqo-nkqubo wokungabuyiswa kweempahla okanye owenziwe kakubi.
6. Akukho zophononongo, akukho ziqinisekiso (ukuthemba okungonelanga)
7. Iphepha lokufika alicacisi ukuba uthengisa ntoni okanye ukuba lelobani.
8. Ukulayisha kucothayo kwizixhobo eziphathwayo kunye nokungasabeli
9. Iindlela zentlawulo azihambelani neemarike eziphambili.
10. Kunzima ukufumana ipothali yenkonzo yabathengi.
11. Ukuxhuzula ngaphambi kwexesha ngeentengiso kunye neepop-ups (okuyingozi kumava omsebenzisi)
12. Umxholo awuniki mfundo phambi kokuthenga (uxhomekeke kuphela kwintengiso enyanzelisayo)
13. Ukungangqinelani kweenkcukacha zemveliso (umahluko kwixabiso/kwisitokhwe)
14. YiyekeIintlawulo noKhuseleko(Impembelelo ekuthenjweni kophawu)
15. YiyekeUbumfihlo neeCookie Ukuthotyelwa kwemigaqo (ingakumbi okwaphesheya kwemida)

19) Imibuzo Ebuzwa Rhoqo Kwiisayithi Zokuthengisa Kwi-intanethi

Q1: Ingaba mandiqale ngeqonga okanye ngewebhusayithi ezimeleyo?

Indlela enobulumko ngakumbi kwabaqalayo yile:Umthamo wentengiso oqinisekisiweyo yi-platform + iwebhusayithi ezimeleyo yokwakha uphawu kunye nokuthengwa kwakhona。
Ukuba unakho ukwenza umxholo okanye unamandla e-brand yakho, ungakhetha ukuqala ngowebhusayithi ozimeleyo, kodwa qiniseka ukuba wabela uhlahlo-lwabiwo-mali lokufumana abathengi kwaye ube nomonde.

Q2: Umntu makaqale ngezi-SKU ezingaphi?

Kuyacetyiswa ukuba ii-SKU zigcinwe ziphakathi kwe-10 ne-30. Ii-SKU ezigqithisileyo ziya kukhokelela: kubunzima kulawulo lwempahla, kwimfuno egqithisileyo yokudala umxholo, kwinkcinezelo eyandileyo yenkonzo yabathengi, nakwindawo yebrendi engacacanga.

Q3: Ndingenza ntoni ukuba akukho zophononongo?

Qala ngokwakha ukuthembana usebenzisa le fomula: “FAQ + iinkcukacha ezipheleleyo + umgaqo-nkqubo wewaranti + iimeko zokusetyenziswa”.
Kwangaxeshanye, yikhawulezise ingqokelela yophononongo lokwenyani kunye nemiboniso yabathengi ngokusebenzisa iqelana elincinci labasebenzisi bokuqala (ukunyaniseka kubaluleke ngaphezu kobuninzi).

Q4: Iindleko zokuthumela kufuneka ziboniswe njani ukuze kuphetshwe ukuchaphazela kakubi izinga lokuguqulwa?

Imigaqo:Ukucaca kwangaphambili。
Bonisa iindleko zokuthunyelwa eziqikelelweyo, imida yokuthunyelwa simahla, kunye namaxesha okuqikelelwa kokufika ngokuthe ngqo kumaphepha emveliso okanye kwingqokelela yokuthenga. Musa ukushiya “isimanga” kude kube linyathelo lokugqibela.

Q5: Umntu angaqala phi nge-SEO ye-e-commerce?

从 Isakhiwo seephepha zeendidi neephepha zemveliso, idatha yemveliso, idatha eyakhiweyo Qala ngokubandakanya amagama angundoqo aneziphelo ezinde nge “zikhokelo zokuthenga/uphononongo oluthelekisayo/izifundo zabasebenzisi”. UGoogle ukwabonelela ngokucacileyo ngemigaqo ye-SEO ye-e-commerce kunye nezindululo zedatha eyakhiweyo.

Q6: Ingaba i-pop-up ye-cookie iyanyanzeleka kubasebenzisi be-EU?

Akuyomfuneko ukuba “zonke ii-cookies zifuna imvume”, kodwa imigaqo-nkqubo yase-EU yokukhuselwa kobumfihlo kwi-intanethi imisela ukuba zeziphi ii-cookies ezifuna imvume nokuba kufuneka uzazise njani kwaye uzilawule njani. Jonga kwizikhokelo ezisemthethweni zase-EU ukuze ufumane ingcaciso kunye neenjongo zoyilo.