Injongo: Emva kokufunda eli nqaku, ukuba ulandela olu luhlu lokujonga kwiphepha lakho ngalinye (nokuba lelinqaku, iphepha lenkonzo okanye iphepha lemveliso), kufuneka ukwazi ukuqinisekisa ukuba “iinkalo ze-SEO ephepheni onokuzilawula” azinaziphoso, kulula ukuzigcina kwaye zinokuvavanywa.

Asizijongeli iindlela ezingaqondakaliyo; sifuna nje:Isakhiwo esicacileyo, esihambelana neenjongo, esinokukhangwa lula kwaye siqondakale, esingaphazamisi amava omsebenzisi, kwaye esixhasa uphuculo oluqhubekayo.。

1. Okokuqala, khetha uhlobo lwephepha: amaphepha awohlukeneyo anezinto eziphambili ezahlukeneyo zokulungelelanisa.

Phambi kokuba uqalise uluhlu lwakho, yahlula iphepha (khetha enye kuphela):

  • A. Amaphepha anomxholo (amanqaku/izifundo/izikhokelo/iindaba)Isitshixo kukuthi 'ukusombulula iingxaki + ukucaca kweenjongo + isakhiwo esifundekayo'
  • B. IiNkonzo/Amaphepha Okufikela (IiNkonzo zeNkampani, Izisombululo, Amaphepha Esishwankathelo seMveliso)Isitshixo sikukunxibelelana ngenani, ukwakha ukuthembana, kunye nokudala indlela yokuguqula.
  • C. Amaphepha eemveliso/amaphepha eendidi (urhwebo lwe-intanethi)Isitshixo sikwi 'ulwazi olubanzi + ukuthelekiseka + idatha ecwangcisiweyo + ingqiqo yocwangciso-datha'.

Ukuba uphatha “amaphepha eenkonzo” ngokungathi ziindatshana kwaye “iindatshana” ngokungathi ngamaphepha ezibhengezo, udla ngokuphulukana namanqaku:Akukho kuvumelana kwenjongo yomsebenzisi, ukusebenza kokukhangela kunzima ukuzinzisa.

2. Ukuqwalasela kokuqala kwemizuzwana engama-30: Qala ngokukhupha iingxaki ezibalulekileyo (kungenjalo iinzame zakho ziya kuba zeziphoswayo)

Phambi kokuphucula ngakunye, jonga le miba isibhozo (ukuba kukho nayiphi na kuyo engaphumeleliyo, lungisa kuqala iingxaki “ezinokufakwa isalathisi nezibukwayo”):

  1. Iphepha liyalayisha ngokuchanekileyo (akukho mpazamo ze-5xx, akukho ukudluliselwa okungapheliyo, akukho maphepha amhlophe)
  2. Iphepha livunyelwe ukuba lifakwe kwisalathisi (akukho misetup ingachanekanga) noindex）
  3. Iphepha alikafakwa robots.txt okanye ivaliwe ngumgaqo-nkqubo wokhuseleko
  4. Iphepha lineyodwa Isihloko sokuqala(Ngokuqhelekileyo ifana nesihloko esiphambili)
  5. Iphepha liyodwa Isihloko(Isihloko sethebhu yesikhangeli) kwaye ayingenanto
  6. Iphepha line canonical(okanye ubuncinci kungabikho kuphindaphindwa okucacileyo okanye ungquzulwano)
  7. Imifanekiso yephepha kunye neeshiti zesitayile ziyalayisha ngokuchanekileyo (akukho mifanekiso ilahlekileyo, akukho mpazamo)
  8. Iphepha lifundeka kwizixhobo eziphathwayo (ubungakanani befonti, isithuba phakathi kwezinto kunye neendawo zamaqhosha aziyongxaki)

Ukuba uvavanyo lokuqala aluphumelelanga, kuqala ugxile “ekufumaneni nasekuphononongeni” umxholo; ungangxameli ukulungisa umbhalo.

3. Uluhlu lokujonga lokuphucula iphepha (icandelo ngokubanzi): lusebenza kuzo zonke iiphepha

3.1 Ii-URL (ezifundekayo, ezizinzileyo, ezilondolozekayo)

  • Zigcine ii-URL zifutshane, zifundeka lula kwaye zichaza kangangoko kunokwenzeka (phepha ukufaka imihla okanye iiparameters)
  • Nje ukuba i-URL ipapashiwe, kuphephe ukuyitshintsha ngaphandle kokuba kuyimfuneko kakhulu (ukuba kufuneka utshintsho, qinisekisa ukuba useta ii-redirects).
  • Musa ukuba nee-URL ezininzi ezifikelelekayo zomxholo ofanayo (kungenjalo oku kuza kuthumela imiqondiso engqubanayo)

Imigqaliselo: Abafundi kufuneka bakwazi ukuqikelela isihloko sephepha kwi-URL; kufuneka usakwazi ukuyigcina isesebenza nonyaka emva koko.

3.2 Isihloko neMeta-nkcazelo (Isishwankathelo)

Uluhlu lwezihloko

  • Isihloko kufuneka sihambelane nomxholo wephepha; akufuneki silahlekise.“
  • Akukho kuphindaphindwa (izitayile eziphindaphindiweyo ziyingxaki eqhelekileyo)
  • Kufuneka ifundeke njengolwimi lwendalo; phepha ukuzalisa ngamagama angundoqo.
  • Kumaphepha eenkonzo/iimveliso, sicebisa ukuba isihloko sifake 'into oyinikezelayo + iimpawu zakho eziphambili ezikwahlulayo' (akunyanzelekanga kodwa kuyacetyiswa)

Uluhlu lweenkcazelo

  • Inkcazelo: Ayibhalelwanga iirobhothi, kodwa yinkcazelo eyilelwe ukunyusa izinga lokucofa.
  • Chaza ngokucacileyo imiba ejongene nayo iphepha, abaphulaphuli abajoliswe kubo, kunye neempawu zayo eziphambili.
  • Zama ukwenza iphepha ngalinye lahluke (ungasebenzisi isivakalisi esifanayo kuyo yonke i-site).

Imigqaliselo: Kwiziphumo zokukhangela, isihloko nenkcazelo kufuneka zicacise kumfundi into anokulindela ukuyifumana ngokucofa.

3.3 H1/H2/H3: Izihloko ezenzelwe abafundi abakhawulezayo

  • Kukho i-H1 enye kuphela, kwaye yiyo isihloko esiphambili sephepha.
  • I-H2 imele “isahluko”; isahluko ngasinye sijongana nengxaki encinci.
  • I-H3 imele “Amanyathelo/Amanqaku angundoqo/Uthelekiso” kwaye isebenza njengokulandelela i-H2.
  • Musa ukuguqula onke amanqaku abalulekileyo abe yi-H2 tag ngenxa ye-SEO (kuya kubonakala kungacwangciswanga).

Imigqaliselo: Abafundi kufuneka bakwazi ukuqonda ukuba inqaku limalunga nantoni na nokuba bamele baqale ukufunda phi, ngokujonga nje isakhiwo seezihloko.

3.4 Ngaphezulu kwesikhewu: Qala ngesiphelo, uze ulandele ngeenkcukacha.

Nokuba luhlobo luni lwephepha, kuyacetyiswa ukuba icandelo elingaphezulu kwesikro libandakanye:

  • Umbuzo olula: 'Le phepha ilungisa yeyiphi ingxaki?'
  • Umbuzo wokuba 'ilungele bani'
  • Inkcazelo emfutshane yento oza kuyifumana (noluhlu luyamkeleka)
  • Yongeza oku kulandelayo kumaphepha eenkonzo/iimveliso: isicelo esicacileyo sokusebenzisa (buza/zinga/thenga/khuphela)

Umgangatho wokuphumelela: Abafundi akufuneki balahleke kwimizuzwana eli-10, kwaye akufuneki baphose amehlo ixesha elide bezama ukuqonda ukuba uthetha ngantoni.

3.5 Amakhonkco angaphakathi: Jijika iwebhusayithi yakho ibe “yinethiwekhi”, hayi isiqithi esikwanti.

Esona sakhiwo silula sokudibanisa ngaphakathi sisakhiwo “sesithathu-ndlela”:

  • Phezulu: Ikhonkco eliya kwiphepha lophawu/iphepha ledabi (iphepha elidibeneyo elikumgangatho ophezulu)
  • Okunxulumeneyo: Amakhonkco kumxholo onxulumeneyo okwinqanaba elifanayo (ukufunda okunzulu ngalo mxholo)
  • Okulandelayo: Amakhonkco ezikhokelo/izixhobo/izifundo zemeko ezineenkcukacha ezithe vetshe (umxholo onokusetyenziswa ngakumbi)

Uluhlu lwamakhonkco angaphakathi:

  • Ubuncinci ngokwephepha Thathu ukuya kwesi-sibhozoAmakhonkco angaphakathi afanelekileyo (alungelelaniswe ngokobude bephepha)
  • Umbhalo wokunqamla kufuneka uchaze umxholo ekujoliswe kuwo (musani ukusebenzisa nje “cofa apha” ngalo lonke ixesha)
  • Musa ukunyanzelisa amakhonkco angaphakathi angahambelaniyo (ukuhambelana kubaluleke ngaphezu kobuninzi)

Imigqaliselo: Emva kokufunda eli phepha, umfundi kufuneka azi ngokwemvelo ukuba makafunde ntoni ngokulandelayo.

3.6 Imifanekiso nemidiya: ayikho nje ngokucinezela, kodwa ikwangomba “ubungakanani obuchanekileyo”

  • Qinisekisa ukuba imilinganiselo yomfanekiso iyangqinelana nemilinganiselo yesikrini (ungasebenzisi umfanekiso we-4000px ukuze ubonakale kwi-800px).
  • Umfanekiso omkhulu kwisikrini sokuqala kufuneka ukwazi ukulawulwa (kungenjalo i-LCP isenokuba mbi ngakumbi).
  • Faka isicatshulwa esikwaziyo ukufundwa yimifanekiso ebalulekileyo (sichaza umxholo, hayi nje ukufaka amagama angundoqo).
  • Imifanekiso yenqaku: Qinisekisa ukuba ii-infographics kunye nee-screenshots zicace; ungazicinezeli de zibe luthuthu.
  • Imifanekiso yemveliso: Umfanekiso ophambili ucocekile kwaye uyahambelana, kwaye imifanekiso yeenkcukacha iboniswe ngokulandelelana okunengqiqo.

Imiqathango yokwamkelwa: Imifanekiso akufuneki icothise iphepha, akufuneki ibe lufifi okanye i-pixelated, kwaye kufuneka incede ekuqondeni.

4. Iiluhlu ezithile ngokohlobo lwephepha

4.1 Uluhlu lokujonga lwamaphepha anomxholo (Amanqaku/Izifundo/Izikhokelo)

A) Ukuhambelana kwenjongo yokukhangela (eyona nkalo ibalulekileyo)

Okokuqala, masicacise: luhlobo luni lombuzo olujongwe kakhulu yile minyhadala?

  • Inkcazelo: Ingcaciso/Isifundo/Amanyathelo
  • Okuthelekisayo: U-A vs U-B, Ukukhetha
  • Esisekelwe kwisombululo: Iimephu zendlela, uluhlu lokujonga, iitemplethi
  • Ukusombulula iingxaki: Unobangela + Isisombululo

Jonga kwakhona: Ingaba isakhiwo senqaku siyiphendula “imbuzo elandelayo” yomfundi? (Kungenjalo, kusenokwenzeka ukuba baphume kwiphepha.)

Imigqaliselo yempumelelo: Abafundi akufuneki bagqibe ukufunda baze bacinge, 'Oku akuphenduli umbuzo ebendifuna ngokwenene ukuwubuza.'

B) Isakhiwo sokuvula (itemplate ecetyiswayo)

Itemplate yeziphetho zokuqala ezine (ilungele ukukopishwa):

  1. Ngamafutshane: into oza kuyifumana
  2. Oku kungoobani: Ngubani onokuxhamla kakhulu ngokulandela iingcebiso ezikweli nqaku?
  3. Into ekufuneka uyilungiselele (izixhobo/iimfuno zangaphambili)
  4. Uluhlu lwezinto ezikule ncwadi (ukhetho)

C) Ubunzulu bomxholo (phepha intetho engenanto)

  • Nika amanyathelo, imizekelo, uthelekiso kunye nemida (xa ingasebenzi)
  • Kwi “Miqobo eqhelekileyo” nakwi “Indlela yokuqinisekisa”
  • Zama ukuphepha ukusebenzisa amabinzana afana no “mhlawumbi”, 'mbalwa' kunye no 'ngokubanzi' ukuze uphephe iingongoma eziphambili.

D) FAQ (kucetyiswa kakhulu)

  • ubuncinci Zintlanu ukuya kwezilishumiImibuzo yokwenene (eyo hlobo abafundi abangayifuna ngokwenene)
  • Nceda uqinisekise ukuba impendulo nganye inika isisombululo esisebenzayo kangangoko; musa ukuyiphosa ngesivakalisi esinye nje.

4.2 Uluhlu lokujonga lweeNkonzo/amaphepha okufikela (uhlobo olusoloko lunamaphutha)

Kukho iimpazamo ezimbini eziqhelekileyo abantu abathanda ukuzenza kumaphepha eenkonzo:Ifundeka ngathi yiprofayile yenkampani., okanye Ifundeka ngathi yingxubevange yezibhengezo.。

A) Itemplate yolwakhiwo lwephepha lenkonzo (kucetyiswa kakhulu)

Ungabhala nje ngolu luhlu:

  1. Inkcazelo yomgca omnye: Zeziphi iinkonzo enizinikezelayo? (Umda ocacileyo)
  2. Iinqobo ezintathu ezingundoqo: Kutheni sikukhetha wena (ngokusekelwe kwiziphumo/izinto ezikwenza wahluke)
  3. Uluhlu lweenkonzo: Yintoni efakiweyo / Yintoni engafakiwanga (imida ecacileyo)
  4. Inkqubo Yenkonzo: Amanyathelo ukusuka kuPhando ukuya kuHambiso (Ukunciphisa ukungaqiniseki)
  5. Izifundo zemeko/ubungqina: izifundo zemeko, idatha, iziqinisekiso, uphononongo lwabathengi (ukwakha ukuthembana)
  6. FAQ: Ixabiso, ixesha lokuhanjiswa, loluphi ulwazi olufunwayo kumthengi, kwaye ilungele iimeko eziphi
  7. CTA: Qhagamshelana nathi / Bhukisha idinga / Cela ikowuti / Khuphela isiphakamiso

B) Uluhlu lokujonga iimeko zokuthenjwa (ngaphandle kwazo, izinga lokuguqulwa liya kuba lisezantsi)

  • Izifundo zemeko zokwenyani okanye imizekelo yomsebenzi (nokuba zimbalwa nje)
  • Iziphumo ezicacileyo nomda womsebenzi (ukuze kuphetshwe ukunxulumanisa)
  • Isibhengezo soMngcipheko (Awuzibopheleli nangayiphi na indlela)
  • Iinkcukacha zoqhagamshelwano ezicacileyo kunye neenkqubo zokuphendula

Isilinganisi: Emva kokufunda oku, umfundi kufuneka akwazi ukugqiba enoba makangqineke na nawe, endaweni yokucinga nje ukuba uzidlalela.

4.3 Uluhlu olukhethekileyo lwamaPhepha eMveliso/amaPhepha eDidi (Kuyacetyiswa ukuba amaPhepha e-E-commerce/Catalogue alandele umzekelo)

A) Ukugqibelela kolwazi lwephepha lemveliso

  • Isihloko esicacileyo (imodeli/injongo/iimpawu eziphambili)
  • Nceda ujonge ngezantsi ngexabiso, ukufumaneka kweempahla kunye neenkcukacha zokuhanjiswa/zokubuyiswa.
  • Itheyibhile yeeNkcukacha eziPhambili (Musa ukubhala nje isishwankathelo sokuthengisa)
  • Iseti yemifanekiso: Umfanekiso ophambili + Imifanekiso yeenkcukacha + Iimeko zokusetyenziswa (ngokulandelelana)
  • Uphononongo/amanqanaba (ukuba akhona) aboniswa ngokucacileyo.

B) Amaphepha edidi (amaphepha e-index) kufuneka ayilwe njengamaphepha adityanisiweyo alungiselelwe iinjini zokukhangela.“

  • Amaphepha eendidi aquka isingeniso (hayi nje uluhlu lweemveliso)
  • Ukuhluza kufuneka kwenziwe, kodwa kungaveliswa inani elikhulu lee-URL eziphindaphindiweyo ezinokufakwa kwisalathisi (umgaqo-nkqubo kufuneka ucaciswe ngokucacileyo).
  • Amaphepha eendidi avumela iimveliso ukuba zidityaniswe zize zithelekiswe (okongeza ixabiso)

C) Idatha ecwangcisiweyo nokungaguquguquki

  • Ulwazi lwemveliso kufuneka luhlale lufana (ixabiso, isitokhwe, ibrendi, iimpawu)
  • Musa ukusebenzisa iintlobo ze-schema “ezingahambelaniyo nomxholo” (kuba oku kunokuchaphazela iziphumo ezityebileyo ezilandelayo)

5. Amava ePhepha nokuSebenza

  • Okukhona umfanekiso usemkhulu kwiscreen sokuqala, kokukhona kunokwenzeka ukuba ukulayisha kwescreen sokuqala kucotha.
  • Imifanekiso engenamilinganiselo echaziweyo okanye ukulayishwa okungazinzanga kwefonti kunokubangela lula ukungazinzi kokubonwayo (CLS).
  • Okukhona kukho iiskripthi ezininzi zomntu wesithathu, kokukhona kunokwenzeka ukuba zicothise ukusebenzisana (INP/ixesha lokulibaziseka lokusebenzisana).

Ukuphuculwa kokusebenza yingcaciso yobuchwepheshe, enjengaleUkuphuculwa kwe-cache; Eli nqaku ligxininisa nje:Musa ukuvumela iingxaki zokusebenza zonakalise wonke umsebenzi wakho onzima kumxholo nakwistraktha.

6. Isilumkiso Seengozi: Iimpazamo ezili-10 Eziqhelekileyo ze-SEO Yekhasi

  1. Isihloko/Inkcazelo iphindaphindwe kuyo yonke i-site.
  2. Ii-H1 ezininzi okanye ii-H1 ezingahambelaniyo nesihloko
  3. Inqaku alinasiphelo; kuthatha ixesha elide kakhulu kumfundi ukuba ayiqonde.
  4. Ukuzaliswa kwamagama angundoqo kwenza umbhalo kube nzima ukufundeka.
  5. Ukufaka ngokungacwangciswanga amakhonkco angaphakathi angenanto yakwenza nomxholo
  6. Iisayizi zemifanekiso azihambelani, nto leyo eyenza iphepha linyathekele.
  7. Ukuveliswa okungapheliyo komxholo omncinci kumaphepha edidi/ethikhi
  8. Ii-URL zeeparameter zivelisa inani elikhulu lamaphepha aphindaphindiweyo.
  9. Tshintsha i-URL ngaphandle kokumisa i-redirect
  10. Ukwenza utshintsho olungenanjongo ngenxa yamanqaku e-SEO (ungahoyi abasebenzisi)

7. Uluhlu lokujonga lokwamkelwa (Uluhlu lokujonga lwangaphambi kokupapashwa)

  • Zonke iitsheki ezisibhozo zangaphambili ziphumelele.
  • Isihloko nenkcazelo kufuneka ziveze ngokucacileyo “ixabiso lephepha” kwaye akufuneki ziphindaphindwe.
  • H1: Eyodwa, H2: Isakhiwo esicacileyo
  • Iyaqondakala kwimizuzwana eli-10 emva kokulayishwa kwephepha.
  • Ubuncinci amakhonkco angaphakathi afanelekileyo ama-3 ukuya kuma-8
  • Ubungakanani befoto obufanelekileyo, ukucudiswa kunye nomxholo wemifanekiso
  • Amaphepha eenqaku/eenkonzo/zeemveliso kufuneka afikelele kwinjongo yokuba ubuncinane yi-80%
  • FAQ (apho kufanelekileyo) igqityiwe.
  • Ukuba i-URL itshintshiwe: Umaleko wokudlulisela ulungile (omnye-komnye)

8. Ukuqinisekiswa emva kokupapashwa

Phambi kokupapashwa (imizuzu eli-10)

  • Vula iphepha → Jonga ikhowudi yomthombo: Jonga ukuba iTitle/H1/canonical ichanekile na
  • Vula isixhobo esiphathwayo ngokwaso: Ingaba iskrini sasekhaya siyeqondakale kwimizuzwana eli-10? Ingaba amaqhosha kulula ukuwacofa?
  • Khetha ngokungacwangciswanga amakhonkco angaphakathi ama-3: ingaba afanelekile, ingaba abuyisa impazamo ye-404, kwaye ingaba alayisha kade kakhulu?

Emva kokupapashwa (iintsuku ezi-3–7)

  • Jonga ukuba ifakwe na kwisalathisi: Izixhobo zoMphathi weWebhu, okanye khangela site:你的域名 关键词
  • Jonga iimpazamo ze-404 kunye nokutshintshelwa: Ingaba zininzi iimpazamo kwi-URLs ezindala?
  • Jonga i-click-through rate: Ingaba isihloko/inkcazelo idinga ukulungiswa (kungekhona ukutshintsha umxholo, kodwa indlela yokubhala)?

Imibuzo Ebuzwa Rhoqo: Umxholo kunye ne-SEO Yekhasi

1. Kutheni isikhundla sam sisaphantsi nangona ndibhale kakhulu?

Inani lamagama asiyonto iphambili ekumiseleni isikhundla. Ingxaki eqhelekileyo ngakumbi yile:Ukungahambelani kweenjongo, ukungagxili, iimpawu zephepha ezingacacanga, kunye nokunqongophala kwezibonelelo zangaphakathi。

Ungalungisa iingxaki ngale ndlela (ukusuka kwezona zixhaphakileyo ukuya kwezona zibalulekileyo):

  • Ngaba iinjongo ziyangqinelana?Ingaba abasebenzisi bafuna amaxabiso, uthelekiso, izikhokelo ezinyathelo nenyathelo okanye izinto ezikhutshelwayo? Ingaba iphepha lakho ngokwenene liyazibonelela ezi zinto?
  • Ingaba isihloko sigxile?Ngaba igama elingundoqo liyacaca, okanye eli linqaku elizama ukugubungela izihloko ezili-10 ezahlukeneyo?
  • Ingaba isakhiwo sinokuskena?: H2 – Ngaba ilungelelaniswe njengetafile yezinto ezingaphakathi? Ingaba iskrini sokuqala sibonisa isiphelo kuqala?
  • Ingaba inika ixabiso elikhethekileyo?Ngaba zikhona iitheyibhile zokuthelekisa, izifundo zemeko, izikhokelo zenyathelo nenyathelo, imida okanye iindlela zokuqinisekisa?
  • Ingaba iphakanyisiwe kwi-site?Ngaba zikhona iilinki zangaphakathi ezivela kumaphepha e-feature okanye kumaphepha anegunya eliphezulu?
  • Ngaba zikhona iingxaki zokukhwela okanye zokufakwa kwezinto?: noindex, ii-URL eziphindaphindiweyo, ungquzulwano lweethegi zekhanonical, ukusilela kokulayisha, njl.

2. Ingaba mandifake umxholo kumaphepha eendidi? Mandifake ongakanani ukuze kungabonakali kungakhululekanga?

Kwiimeko ezininziIingcebiso, kodwa isitayile kufuneka sifane “nesikhokelo sokuthenga/sokukhangela” kunokuba ibe yiluhlu lwamagama angundoqo.

Uluhlu olucetyiswayo (ngokwamanqanaba okhuphiswano):

  • Ikhasi lokuhlela okukhululekileyo: 1 isivakalisi sangasekuqala + iingongoma eziphambili ezi-3–5 (ukunceda abasebenzisi ukuba bakhethe ukhetho olufanelekileyo)
  • Iphepha ledabi elingundoqo: Yongeza “Indlela yokukhetha/Indlela yokuthelekisa/Iingxaki eziqhelekileyo/FAQ”
  • Iphepha lomkhakha elinokhuphiswano olukhuluYiguqule ibe “yiphepha lesikhokelo esidibeneyo” (elinamaqela, uthelekiso kunye namakhonkco)

Iingcebiso zokubekwa:

  • Umbhalo omfutshane wentshayelelo phezulu (ngaphandle kokufihla uluhlu)
  • Isikhokelo esibanzi ngakumbi kunye ne-FAQ zibonelelwe ngezantsi (ngaphandle kokuchaphazela amava omsebenzisi okukhangela)

3. Ingaba ukufaka i-FAQ kwiphepha ngalinye kungagqithisa? Ingaba kungaphinda-phinda?

FAQ yibhonasi, kodwaEyona nto ndiyoyikayo kakhulu kukukopa nokuncamathisela isayithi iphela.。

Indlela ecetyiswayo:

  • ngephepha ngalinye Amanqaku 3–8Zizinzile ngakumbi; kunokubakho amaphepha angundoqo amaninzi, kodwa kufuneka “afaneleke kakhulu kwaye angaphindaphindwa”.”
  • Imibuzo eqhelekileyo (emalunga neentlawulo, ii-invoyisi, iinkcukacha zenkampani kunye neenkcukacha zoqhagamshelwano) kufuneka ibekwe kwiziko loncedo eliphakathi, kwaye ikhonkco layo libekwe kwiphepha ngalinye.
  • Ukuba une-website ethetha iilwimi ezininzi: i-FAQ nayo kufuneka ihanjiswe ngokwengingqi; musa ukusebenzisa nje iinguqulelo ezithe ngqo ukuze wenze amanani.

4. Ungabandakanya malink zangaphakathi ezingaphi? Ingaba ikhona “impendulo esemgangathweni”?

Akukho nani limisiweyo, kukho injongo enye kuphela:Yenze ifikeleleke kubasebenzisi kwaye iqondakale kwiinjini zokukhangela.。

Isalathiso esiqhutyekayo:

  • Iphepha lenqaku: ngaphakathi komxholo ophambili Thathu ukuya kwesi-sibhozoAmakhonkco angaphakathi anxulumeneyo
  • Iintsika/Amaphepha Agqamileyo:8–20, onoxanduva lokudibanisa izihloko
  • Iphepha leenkonzo/iimveliso:Thathu–ishumi, ukudibanisa indlela ethi “uqeleko → ukuthenjwa → ukuguqulwa”

Ukuphambili (ukufaneleka kuhlala kuza kuqala):
1) Izihloko ezinxulumeneyo (ezingaphezulu/ezingqameneyo/ezingezantsi)
2) Amaphepha enzelwe ukuncedisa ekwenzeni izigqibo (uthelekiso, amaxabiso, izifundo zamatyala, iinkqubo)
3) Amaphepha enzelwe ukulungisa iinkxalabo (FAQ, Izibambiso, Izinto eziza hanjiswa)

5. Zifanele zidityaniswe nini iziqwenga ezibini zomxholo? Zifanele zahlulwe nini?

DibanisaIimpawu eziqhelekileyo ze:

  • Amanqaku amabini ayakhuphisana ngentsingiselo efanayo yokukhangela (okubangela ukhuphiswano lwangaphakathi).
  • Akukho nanye kwezi mpendulo inamandla ngokwayo, kodwa zikunye zenza “impendulo ephelele ngakumbi”.”
  • Enye yazo inee-backlinks kunye negunya elingokwembali, ngelixa enye inomxholo ongcono, ohlaziyiweyo (idibanisa kwaye igxininisa igunya)

KhuphaIimpawu eziqhelekileyo ze:

  • Eli nqaku lidibanisa iinjongo ezimbini ezahlukeneyo (ligubungela izifundo, amaxabiso, kunye nokuthelekisa konke kwelinye).
  • Njengoko izahluko zisiya zisiba mde, abafundi bafuna “ukutsiba baya ngqo kwicandelo elithile”.”
  • Ufuna ukwenza isakhelo somxholo (amaphepha angumxhaso + izihloko ezincinci ezininzi)

Iingcebiso (zokudityaniswa okuzinzileyo kakhulu):

  • Khetha i-URL engundoqo
  • Enye i-301 redirect eya kwi-URL engundoqo
  • Dibanisa eyona minxeba ibalaseleyo evela kwiiposti ezindala kwinqaku eliphambili uze uhlaziye amakhonkco angaphakathi kwisayithi.

6. Ingaba amaphepha eeparameter/amaphepha esihluzo kufuneka afakwe kwisalathisi? Oku kufanele kugqitywe njani?

Undoqo wokwenza isigqibo asikokuba “ingaba ingabandakanywa na”, kodwa “Ngaba kufanelekile ukuba kufakwe?”。

Iimeko apho ukubandakanywa kuyacetyiswa (apho kunokwenzeka ukuba imfuneko iyafezeka):

  • Le ndibanisela ngokwayo ivelisa itrafikhi yokukhangela ezinzileyo (umzekelo, imibuzo ethile efana ne “waterproof hiking boots size 42”).
  • Iphepha lingaphezulu koluhlu nje: liquka izihloko, imiyalelo yokuhluza kunye nengqiqo yokucebisa /FAQ
  • Imithetho ye-URL iyalawuleka kwaye ayizukuphinda-phinda ngokungapheliyo.

Iimeko apho ukubandakanywa kungacebisiwanga:

  • Iindibaniselwano ezingapheliyo (umbala × ubungakanani × uphawu × ixabiso…)
  • Umxholo ufana kakhulu, kunye nomxholo omninzi ongento.
  • Awunakukwazi ukulawula ubungakanani nomgangatho we-index.

Iindlela eziqhelekileyo:

  • Yenza kuphela inani elincinci lezidibaniso ezifunwa kakhulu ezingenziwa i-index.
  • Ezinye izicwangciso noindex, follow, ngelixa kugcinwa ukukwazi ukukhwela kunye nokuhamba kweenkcukacha-mahlo ezingaphakathi

7. Isihloko kufuneka sibe side kangakanani? (Oku kufanele kumiselwe njani kwiisayithi zehlabathi/ezineelwimi ezininzi?)

Injongo yeSihloko yile:Umyalezo ocacileyo + Akukho loyiko lokunqunyulwa + Izinga elonyukileyo lokucofaEndaweni yokuxhomekeka kuphela “kwinani lwabalinganiswa”, sicebisa ukuba kusetyenziswe indlela esekelwe “kububanzi bokubonisa”.

Imigaqo jikelele:

  • Amagama angundoqo/ezona ngongoma zokuthengisa ekuqaleni (qala ngokukhupha olona lwazi lubalulekileyo)
  • Phepha ukufaka amagama afanayo amaninzi kakhulu nokuziphindaphinda (ungaphindi amagama eebrendi, amagama eengingqi okanye amagama eenkonzo).
  • Iphepha ngalinye line-isihloko esikhethekileyo esihambelana nomxholo walo.

Ububanzi bamava (iireferensi ngeelwimi ezahlukeneyo):

  • IsingesiNgokuqhelekileyo 50–60 oonobumba uzinzile ngakumbi
  • Iilwimi ze-multi-byte ezifana neSitshayina, iJapaneze kunye neKoreyaNgokuqhelekileyo Mfutshane kwaye ucacileOzinzileyo ngakumbi (ubeka phambili ukufundeka)
  • Iilwimi ezixubeneyo/Iquka iinombolo zemodeli: Beka imodeli, ibrendi kunye nommandla ekupheleni, uqinisekise ukuba icandelo lokuqala lentetho lihlala ligqibelele

Izimvo zokuzivavanya:

  • Phambi kokuba iphepha linqunyulwe, abasebenzisi babesele bebone “into ejongene nayo le phepha + ixabiso elinikezayo”.

8. Ndingayibhala njani i-alt text yomfanekiso ukuze ivakale yeyendalo? Ingaba mandifake amagama angundoqo?

Injongo ye-alt attribute yile:Umbhalo ongenye xa imifanekiso ingakwazi ukulayishwa + Ufikeleleko + Uncedo lokuqonda, hayi isigcini samagama angundoqo.

Amanqaku aphambili:

  • Chaza ukuba yintoni lo mfanekiso okanye yeyiphi umyalezo owudlulisayo—ngesivakalisi esinye nje.
  • Kwi-infographics nakwii-screenshots, faka “Inkcazelo yomxholo”; kwimifanekiso yemveliso, faka “Iimpawu eziphambili”
  • Ngenjongo yokuhombisa (imvelaphi elula, imigca yokwahlula) alt="" Tsibela esi siqendu kubafundi besikrini
  • Musa ukuxinxa uluhlu lwamagama angundoqo kwi-alt text.

9. Ingaba amaxabiso kufuneka adweliswe kwiphepha leenkonzo? Ingaba oku kungakhokelela kumazinga aphezulu okuguqulwa kuba kungadweliswanga?

Kwiimeko ezininziBhala ngconoAbasebenzisi banexhala malunga “noluhlu lwemali nokufaneleka”; ukuba akuyikhankanyi, baya kujonga kwenye indawo.

Indlela yokubhala xa ungafuni ukunika ixabiso eliqinisekileyo:

  • 给 Uluhlu lwamaxabiso(ukucacisa izinto ezinegalelo)
  • Nceda ucacise Indlela yokuhlawulisa(Ngeseshoni / Ngenyanga / Ngeprojekthi / Ngokusekelwe kwiziphumo)
  • Uluhlu Ibandakanya/Ayibandakanyi(Imida ecacileyo)
  • 给 Iipakethe eziqhelekileyo(Isiseko/Umgangatho/Ishishini)
  • Nantsi isicelo esifutshane sokusabela: Fumana ikowuti ngokuphendula imibuzo emi-3 ephambili kuphela.

10. Ndingaqinisekisa njani ukuba ii-URL azitshintshi ngexesha lokuyila ngokutsha iwebhusayithi? Zeziphi ezona nyathelo zisisiseko ezifunekayo?

Imigaqo esisiseko:Ukuba kunokuhlala kungatshintshwanga, makuhlale kungatshintshwanga; ukuba utshintsho luyimfuneko, qinisekisa ukuba “imiqondiso ingathunyelwa kwaye iinkqubo zingqinisekiswa”.

Uluhlu Oluncinci Oluyimfuneko (Inguqulelo Esisiseko):

  • I-URL endala → I-URL entsha Itheyibhile yokwalinganisa enye-nenye
  • Ukuqalisa nokwenza ngexesha elinye Ukuthunyelwa kwakhona kwe-301(Phepha ii-redirects ze-302/JS)
  • Hlaziya amakhonkco angaphakathi kunye nesicwangciso-maqondana ukuze akhombise kwi-URL entsha.
  • Jonga ukuba zikhona na iinguqu kwi-canonical, iirobhothi kunye ne-noindex.
  • Ujongano lwasemva kokupapasha: iimpazamo ze-404, amakhonkco oku-redirect, imiba yokufakwa kwe-index nokukhwela.

Iingxaki eziqhelekileyo:

  • Umxholo wephepha elitsha uhlaziyiwe kakhulu, kwaye iinjini zokukhangela azikwazi ukuqinisekisa ukuba oku kukufuduswa kwephepha elinye.“
  • Inani elikhulu lamaphepha amadala liyathunyelwa kwiphepha lasekhaya (nto leyo ebangela ukuba angabi sathathathelwa ngqalelo kwaphela).
  • Uchungechunge lokuthumela kwakhona lude kakhulu (A→B→C)